Graphic Design & Illustration
The illustration makes your website recognisable and unique.
It is also a powerful tool which allows for the fastest information transfer. It gives you countless possibilities that only end where your creativity ends. If it is created in a thoughtful way and with a low energy cost, it can give your website an individual character.
We make sure that each of our projects communicates the desired content in an easy and accessible way. We create in accordance with the principles of sustainable design, bearing in mind universalism, usability and customer expectations. Our illustrations follow the principles of our web design, favouring such qualities as accessibility and utility.
Our projects are
We think about the impact of our works, and how to increase their lifetime.
Our illustrations convey a message without superfluous.
We also strive to make eco-design attractive.
Can visual elements on the web really have a negative impact on our climate?
Yes, because there are often too many of them and they are used unreasonably.
Heavy, uncompressed files overload websites, affecting their speed and therefore energy consumption.
That is why we make sure that the graphic elements do not only play a decorative role, but are a visual interpretation of the idea. We believe that every used image need to be justified.
Our designs have a vector format, which is easily editable and adaptable to various screen resolutions. Thanks to our methods, even the most detailed images can reach a weight of less than 50kB, which is a thousand times better than raster graphics. They load faster and therefore use less energy :)
What is the illustration design process?
At all design stages, we focus on the characteristics of your project: it’s goals and limits. The illustration design is included in the web design research phase, but can also be a completely independent project.
Analysis of needs and goals of your project (design research), content analysis
Defining the main idea of the project - the starting point for the final illustration
Development of the visual identity of the project of the project (color palette, inspiration, style, first sketches)
Implementation of the final illustration.